N!CK'S x Adworks
When Swedish better-for-you protein brand N!CK'S needed a way to launch their products into the US, I served as part of the candy launch team on adworks to create a strong identity for their candy line which emphasized guilt-free indulgence. As an art director, my work spanned social media work, 3D mockups, and slide deck organization.
Marketing
Client Work
Project Overview
Client: N!CK'S
Industry: Food, Health, Fitness
Timeline: Q4 2025
My Role: Art Director
The Ask
Brief: Position N!CK's as an indulgent yet better-for-you option, promoting trial and generating buzz
Deliverables: Market research findings and campaign direction, influencer seeding and PR box design
The Deliverables
Our team of accounts managers, strategy consultants, and art directors came up with a 4-phase plan to launch N!CK'S into the States. Cause confusion, build buzz, inspire intrigue with influencers, and sustain engagement.
Alongside slide deck work, a core component of our project was influencer seeding. While the strategy team worked on identifying influencers which aligned with the Gen-Z, athletic, and raunchier brand of N!CK'S, I focused on created striking PR Box visuals to sell N!CK'S throughout every season.
3D Workflow
All 3D box mockups were created using a mix of Adobe Illustrator and Dimension. Base designs were created in Illustrator adhering to all brand colors and fonts, then stamped onto a model in Dimension before being rendered.
